'there are some very good reasons to be afraid of the dark'. many people are afraid of the dark in fact its one of the most common top fears in the world, this allows the audience to put themselves in the protagonists shoes from there perspective making in far the more scary. so to have a tag line such as that is already a perfect start as its targeting peoples fears.
the picture shows an isolated house, not abandoned but still presents the same eerie feeling, with a spirit of sort looking over the house from behind, almost looming in the forest that lies behind the house.
giving off the impression that no matter what the case is, if the moon is out and ski is black this evil spirit will always be lurking in your shadows
the spirit is elevated over the house this gives the audience the idea of its power and there forth the lack of power the protagonist has and how defenceless they really are
'Friday night' the font is done is serif font giving the idea it is a bit more modern, yet the colour is just plain white typically meaning purity but in this case representing the spirits.
'if you love being scared it'll be the night of your life' for every horror fan this is exactly what you want to hear and the perfect way to have finished there poster.
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